Case Study: SAG Digital achieves transparent, trust-building e-commerce buying experiences with Usercentrics GmbH's Consent Management Platform

Transparent buying experience earns user trust with SAG Digital

SAG Digital, the digital hub for the Swiss Automotive Group (supporting over 5,000 employees and more than EUR 1.5 billion in sales), needed to give shoppers transparent, privacy-respecting experiences across 13 ecommerce websites. To meet requirements for easy maintenance, seamless integration with their existing tracking stack (Google Tag Manager and Optimizely), strong site performance, and high customizability, SAG Digital selected Usercentrics GmbH’s Consent Management Platform (CMP).

Usercentrics GmbH deployed its CMP across all domains, integrating with Google Tag Manager and Optimizely to enable A/B testing, preserve PageSpeed, and automate compliance. The rollout was simple and fast—customizations and adding new data processors can be done within minutes—and delivered measurable operational gains: full deployment across 13 ecommerce sites, maintained site performance, and increased customer trust through transparent tracking practices.

SAG Digital

Marius Rudolph

Head of Product