Case Study: Scout24 (leading DACH real estate platform) achieves GDPR compliance, improved Core Web Vitals and reduced manual effort with Usercentrics GmbH (consent management platform)

Strong technical capabilities and easy GDPR compliance power the Scout24 and Usercentrics partnership

Scout24, a leading digital real estate company in the DACH region with over 20 million monthly users, needed to balance strict German and EU data-privacy requirements with the ability to collect user data that powers its platforms. They selected Usercentrics GmbH’s consent management platform (CMP) — requiring strong technical capabilities (fast Core Web Vitals, low custom code, clear APIs) and German-market sensitivity — to meet GDPR, TCF 2.0 and local compliance needs.

Usercentrics GmbH implemented its CMP with a fast Tealium Extension, Advanced Analytics, A/B testing and automated tag management, backed by responsive support and tailored integration. The solution now runs across 16 websites and two apps (with two more apps migrating), delivering way less manual effort, huge improvements in CWV KPIs (especially mobile and tablet), improved consent rates and reduced GDPR risk — protecting Scout24’s brand reputation.

Scout24

Lars Brenncke

Lead Business Analyst