Case Study: Kemmler Baustoffe achieves deeper analytics and stronger customer trust with Usercentrics GmbH

Need for deeper analysis and insights drives Kemmler Baustoffe’s partnership with Usercentrics

Kemmler Baustoffe, a long-established building materials retailer with over 1,200 employees and 35 branches, faced the dual challenge of maintaining GDPR-compliant, transparent consent communication while gaining deeper analytics to optimize its ecommerce experience. To address the need for clear, branded cookie messaging, easy staff configuration, and stronger data insights, Kemmler Baustoffe partnered with Usercentrics GmbH and deployed the Usercentrics Consent Management Platform (CMP) v2.

Usercentrics GmbH implemented CMP v2 across two Kemmler Baustoffe websites, delivering an intuitive Admin Interface, extensive customization, and analytics that enabled faster optimization — the rollout took no more than two weeks. The solution improved statistical insights and saved implementation time for the team, strengthened brand trust through clearer consent management, and provided the privacy and compliance foundations Kemmler Baustoffe needed to enhance customer experience and ongoing optimization.

Kemmler Baustoffe

Alexander Wolf

SEO & Content Manager