Case Study: Crossplan Germany achieves more control and increased user trust with Usercentrics GmbH

More control and increased user trust for Crossplan Germany in their partnership with Usercentrics

Crossplan Germany, a Hamburg-based digital company supporting more than 50 publishers and over 800 digital offers, faced the challenge of implementing a standardized yet customizable consent strategy that met IAB Europe’s TCF requirements, accommodated multi-client customizations, and provided strong European support. To avoid building an in-house CMP and ensure legal and operational consistency across clients, Crossplan chose Usercentrics GmbH’s consent management platform and services.

Usercentrics GmbH delivered an IAB Europe–certified CMP with multi-client capabilities, a dedicated Customer Success Manager, and direct developer/product support to enable fast TCF updates and client-specific edits. The implementation gave Crossplan’s publishers greater control and security over site and app technologies, increased user trust and stronger listener relationships, reduced manual effort for compliance, and improved legal certainty for their data-driven marketing operations across their publisher network.

Crossplan

Thomas Kabke-Sommer

Managing Director