Case Study: metacrew group achieves GDPR compliance, transparent user consent and optimized opt-ins with Usercentrics GmbH

metacrew group is driven by diverse platform needs and strong customer experience focus

metacrew group is a leading D2C company in Germany that runs multiple ecommerce platforms (like Foodist and BeautyLove) and prioritizes transparent, consent-driven data collection. They began working with Usercentrics GmbH in 2020 and needed an enterprise consent management solution (Usercentrics’ CMP) that could flexibly support dozens of branded domains, ensure GDPR compliance, and remain unobtrusive for users.

Usercentrics GmbH implemented its CMP across more than 20 metacrew domains, integrated via Google Tag Manager and customized per shop (logos/CSS). With automated scans for running tracking services, an analytics module to optimize opt‑in rates, fast onboarding and dedicated Customer Success support, metacrew achieved validated GDPR compliance, improved transparency for customers, and a stable, centrally managed solution.

metacrew group