Case Study: HMG Benelux achieves higher consent rates and streamlined GDPR compliance with Usercentrics GmbH

Expanding the partnership to enable deeper insights and higher consent rates with Usercentrics

HMG Benelux, a building materials retailer operating across Germany, Belgium and the Netherlands, needed a multilingual, brand‑consistent consent solution that was easy to implement and maintain with limited internal resources. They partnered with Usercentrics GmbH to deploy the Usercentrics CMP so customers receive clear, GDPR‑compliant cookie banners in their preferred language while preserving brand experience and minimizing operational overhead.

Usercentrics GmbH delivered a customizable, multi‑language CMP with an intuitive Admin Interface and Interaction Analytics, enabling non‑technical staff to configure the banner and measure user interactions. The implementation — rolled out as the HMG Group’s second property using the CMP — delivered faster deployment, time savings on setup and maintenance, improved consent optimization through analytics, higher consent rates and reduced compliance risk.

HMG Benelux

Maurice Grimberg

CEO