Case Study: thoughtbot speeds up research recruiting with User Interviews Recruit

thoughtbot speeds up multi-project research with User Interviews for 1,700+ teams

thoughtbot, an expert design and development partner, faced a challenge in scaling its user research efforts across multiple simultaneous client projects. Their previous system of using Google Forms and Craigslist ads was inefficient, often prolonging timelines or preventing research altogether. They turned to User Interviews and its Recruit product to find a better way to source and schedule qualified participants.

By implementing User Interviews' Recruit, thoughtbot gained a seamless way to identify, qualify, and schedule a diverse set of interview participants for a wide variety of projects. The solution handled scheduling without multiple emails, allowing different teams to manage research independently. This enabled thoughtbot to conduct necessary research on time and within budget, reliably sourcing participants for each new client project.

thoughtbot