Case Study: Nielsen Norman Group achieves faster, higher-quality research participant recruitment with User Interviews

Nielsen Norman Group builds a 2,500+ UX panel with User Interviews

Nielsen Norman Group (NN/G), a prominent UX consultancy and research firm, faced significant challenges in recruiting specialized, high-quality participants for its diverse research needs. Sourcing niche audiences through agencies was slow, geographically limited, and often resulted in unvetted professional testers. NN/G needed a faster, more cost-effective solution that could target based on behavior and maintain a dedicated panel without causing fatigue.

By implementing User Interviews' Recruit and Hub products, NN/G created a hybrid recruitment solution. This allowed them to quickly source from a broad panel for some studies while also building and managing a centralized, opt-in panel of over 2,500 vetted UX professionals for others. The solution delivered by User Interviews significantly sped up recruitment, reduced costs compared to agencies, improved data quality with better vetting, and standardized research governance across the team.

Nielsen Norman Group (nn/g)