User Interviews
15 Case Studies
A User Interviews Case Study
nCino, a global provider of cloud banking software, faced challenges in accessing and researching their diverse end users, which included both financial professionals and banking customers. Their product and design teams lacked direct user access and were hindered by a cumbersome research process that relied on multiple, limited tools. To address this, they turned to User Interviews and implemented their Research Hub product.
User Interviews' Research Hub streamlined nCino's entire research workflow, from recruiting to scheduling and incentivizing participants. The solution empowered their design organization to lead its own research, removing friction and reducing tool complexity. This allowed nCino to confidently bring a user-validated product to market, assured by verified data that their solution provided value.