Case Study: Microsoft achieves fast, targeted participant recruitment with User Interviews

Microsoft finds qualified research participants in 3-week sprints with User Interviews

Microsoft, specifically its Edge Browser UX Research team, faced a challenge in quickly finding qualified participants for its Agile research program. They needed to recruit people who fit very specific criteria within a short, three-week sprint cycle. To solve this, they turned to User Interviews and its Recruit service to source these targeted audiences rapidly.

Using User Interviews Recruit, the team could efficiently find and hand-select participants from a matched pool for highly specific studies. The solution provided a smooth process with a great response rate and no no-shows. The platform's flexibility also allowed the researchers to easily analyze and improve their screener surveys, enabling them to adapt their criteria to let in more qualified participants and better answer their research questions.

Microsoft