Case Study: Intuit achieves faster, scalable research insights with User Interviews

Intuit completes 3 studies in 2 days with User Interviews

Intuit, a global financial technology company, needed a faster way to understand how small business users interacted with new AI features in its QuickBooks product. Traditional qualitative research methods were too slow and limited in scale to meet their urgent timelines for validating assumptions and uncovering potential issues. They turned to User Interviews for a solution.

By combining User Interviews' rapid participant recruitment with an AI moderation platform, Intuit developed a scalable research process. This allowed them to gather insights from 36 participants in just two days, uncovering unexpected findings like the "fat finger phenomenon" that led to invoicing errors. The solution saved the team hours of manual analysis and directly resulted in the formation of a new engineering team to address the discovered issues. User Interviews enabled Intuit to conduct fast, iterative research that informed critical business decisions.

Intuit