Case Study: Calendly improves onboarding research and user activation with User Interviews and Sprig

Calendly captures 1,000+ responses in under six hours with User Interviews

Calendly, a cloud-based scheduling tool, faced the challenge of understanding the diverse goals of its thousands of new daily users to improve its onboarding process. With limited research resources, they needed an efficient way to gather insights and prioritize user needs. They turned to User Interviews and its Research Hub service, along with Sprig's in-app surveys, to address this.

By using User Interviews' platform to create an opt-in research panel and recruit targeted participants, Calendly was able to conduct deep-dive interviews informed by initial data from Sprig surveys. This solution allowed them to collect thousands of survey responses in under six hours and then effortlessly schedule high-quality interviews. The results included faster insights, better participant targeting, and a more personalized onboarding experience that led to increased activation and feature adoption.

Calendly