Case Study: Atlassian builds an accessibility panel and speeds inclusive research with User Interviews

Atlassian speeds accessibility research and builds a custom panel with User Interviews

Atlassian, a major software company, faced the challenge of thoughtfully recruiting users with disabilities for accessibility research at scale. They needed a reliable way to find Jira and Confluence users who also use assistive technologies, build trust with these participants, and scale their research quickly to keep up with product sprints. To solve this, they turned to the vendor User Interviews and its Research Hub product.

Using User Interviews' Research Hub, Atlassian built a custom accessibility panel with precise screening and segmentation to identify users based on their assistive technology usage. This solution resulted in a faster time-to-insight, provided actionable data that informed pivotal accessibility updates, and secured stakeholder buy-in. User Interviews helped turn inclusive research into a core driver of Atlassian's product strategy and innovation.

Atlassian