Case Study: Bayer Crop Science improves FarmRise usability and farmer engagement with Useberry

How FarmRise™ App, Powered by Bayer, Harvested User Insights with Useberry

The customer, Bayer Crop Science, faced the challenge of simplifying their FarmRise™ app for farmers in India. They needed to conduct usability testing in regional languages like Hindi and Marathi to understand user navigation and motivation, but encountered difficulties with customizing tests and efficiently analyzing actionable data from their Adobe XD prototype. To overcome this, they turned to the vendor, Useberry.

Useberry provided a solution that allowed the team to effortlessly convert their prototype into a test template and fully customize the test in local languages. The platform's dashboard delivered key insights, revealing that 65% of users did not understand the landing screen and that 88% of farmers preferred seeing a crop stage name instead of a fertilization date. These findings directly led to a redesigned, more effective interface and demonstrated that farmers were highly engaged by personalized advice.

Bayer Crop Science

Harshad Gehi

Senior Designer