Case Study: Pacific Seafood boosts basket size and sales efficiency with Pepper

Pacific Seafood boosts basket size 37% with Pepper

Pacific Seafood, a seafood distributor, faced the challenge of modernizing its operations which were heavily reliant on time-consuming phone calls, emails, and individual sales rep knowledge. To address this, they partnered with the vendor Pepper to implement an ecommerce and sales platform. Their goal was to improve efficiency without sacrificing the important relationships central to their business.

The solution from Pepper was tailored to the unique needs of seafood distribution, featuring tools for digital ordering, item-level instructions, and promotions. This implementation, led by an accountable internal team, saved sales representatives up to 15 hours per week and gave them more consultative tools. The partnership with Pepper resulted in a 37% increase in basket size for promoted products and established a measurable platform for future growth.

Pacific Seafood