Case Study: Flanagan Foodservice boosts online ordering and sales growth with Pepper

Flanagan Foodservice boosted online adoption with Pepper, driving higher order volumes and 10x more effective promotions

Flanagan Foodservice, the largest Canadian-owned foodservice distributor, was facing low adoption of its digital ordering platform, particularly among its independent operators, with only 29% ordering online. This reliance on manual processes consumed sales reps' time with routine order entry and created competitive pressure from rivals with modern eCommerce solutions. They partnered with Pepper to find a digital growth partner.

By implementing the Pepper platform and investing in a dedicated data team, Flanagan achieved a rapid four-month go-live. The solution included an AI-powered recommendation engine and targeted digital promotions. This led to online ordering adoption jumping to 62%, a target of 80% by year-end, and a 6% increase in order size. Pepper helped sales reps achieve up to 25% growth and created a new advertising revenue stream, positioning Flanagan for sustained future growth.

Flanagan Foodservice

Jackie Oakes

Director of Marketing