Case Study: Fierman boosts growth and modernizes ordering with Pepper

Fierman Produce boosted growth by digitizing orders, enabling outbound sales, and integrating their Produce Pro ERP with Pepper

Fierman Produce, a distributor at the Hunts Point Terminal Produce Market, faced significant inefficiencies from its reliance on manual order-taking via phone, text, and email. This process was time-consuming, prone to human error, and offered customers no real-time inventory visibility. Partnering with the vendor Pepper, Fierman sought to digitize its operations to improve accuracy and customer satisfaction.

Pepper provided a digital platform that integrated seamlessly with Fierman's existing Produce Pro ERP system. The solution included an eCommerce app for real-time ordering and tracking, tools to enable an outbound sales strategy, and integrated digital payments. As a result, Fierman eliminated manual data entry, freeing sales staff to focus on selling, and significantly improved the customer experience. This modernization allowed the company to scale its business beyond its traditional walk-in traffic and establish itself as a digital leader in the terminal market.

Fierman

Scott Tepper

Director of Operations