Pepper
28 Case Studies
A Pepper Case Study
Schenck Foods, a family-owned broadline distributor, struggled to compete against larger national rivals. Customers often chose private-label products from bigger competitors, even when Schenck could offer items with identical specifications. This made it difficult for their sales reps, who wasted significant time on low-probability prospects, leading to rejection and decreased productivity. To address this, they partnered with Pepper and implemented its Growth Agent platform.
Using Pepper’s data-driven platform, Schenck identified specific customers already buying within a category but not a particular brand and ran targeted, supplier-funded incentive campaigns. This approach provided reps with high-probability leads and real-time performance tracking. The solution delivered double-digit incremental case growth, drastically increased sales rep productivity and adoption, and strengthened Schenck's competitive position against national broadliners.
Robert Verdecchia
Director of Sales