Case Study: Charlie’s Meat improves product visibility and mobile ordering with Pepper

Charlie’s Meat - Customer Case Study

Charlie’s Meat, a multi-generation meat distributor based in Toronto, faced a significant challenge due to underinvested technology. Their legacy ERP system lacked essential tools for efficient ordering, which led to missed items on deliveries, customer frustration, and lost revenue. To modernize the experience and meet shifting customer expectations for mobile ordering, they turned to vendor Pepper for a solution, which included their AI Image Enhancement tool.

The solution involved Pepper enabling the creation of a mobile-first ordering app. Pepper’s AI Image Enhancement tool transformed the distributor’s product catalog from having zero images to achieving approximately 80% coverage on their most important, fast-moving SKUs. This created a professional, customer-ready digital storefront. For Charlie’s Meat, this resulted in a stronger ordering experience that reduces missed orders, improves customer confidence, and supports business revenue.

Charlie’s Meat

Jonathan Wong

Manager