Case Study: Willie Itule Produce achieves greater order accuracy and growth with Pepper

Willie Itule Produce - Customer Case Study

Willie Itule Produce, an Arizona-based produce company, had a dependable but outdated e-commerce portal. As a younger generation of chefs and buyers emerged, the company faced the challenge of meeting their demand for a faster, sleeker, and more intuitive digital ordering experience to stay competitive.

Pepper implemented its e-commerce platform, providing a clean, modern interface for both desktop and mobile. The solution made ordering intuitive, reduced errors with product photos, and provided analytics that revealed new growth opportunities. This resulted in dramatic improvements in order accuracy, new revenue from off-order guide purchases, and a "sticky" experience that made it easier to win new business.

Willie Itule Produce

Billy Itule

Chief Executive Officer