Case Study: Brown Foodservice achieves faster, more accurate order entry with Pepper

Brown Foodservice - Customer Case Study

Brown Foodservice, a regional foodservice distributor, was struggling with an inefficient and error-prone manual process for entering customer orders received via calls, texts, and emails. This time-consuming task prevented their sales team from focusing on customer relationships and growth. They partnered with the vendor Pepper to implement its Order Automation solution to interpret natural language, handle orders from multiple channels, and improve data integrity.

Pepper's solution was rolled out through a deliberate adoption strategy that included test groups and incentives. The implementation was a success, resulting in sales reps gaining between 45 minutes to 2 hours per day. Pepper's AI accurately processed orders, including those with local Appalachian dialects, which improved efficiency and allowed the team to focus on higher-value work and stronger customer engagement.

Brown Foodservice

Daniel Neely

Chief Operating Officer