Case Study: Wethenew boosts Instagram DM engagement and audience insights with Drop

Wethenew boosts IG DM completion to 73.7% with Drop

The sneaker marketplace Wethenew faced the challenge of staying connected to its audience and cutting through social media noise to promote its limited drops. To address this, they partnered with Drop to utilize its Instagram DM automation service.

Drop implemented a strategy using IG DM automation to gather early access sign-ups and, crucially, to learn the audience's favorite sneaker brands. This provided valuable insights for personalization and segmentation. The campaign achieved a 73.7% completion rate, and 93% of the audience responded positively to receiving more campaigns through this channel from Drop.

Wethenew