Case Study: TALENTLESS boosts giveaway opt-ins and audience engagement with Drop

TALENTLESS drives 70% direct marketing opt-ins with Drop

TALENTLESS, a premium comfort brand founded by Scott Disick, sought to build stronger relationships with its customers and better understand its audience. The brand's challenge was to connect with fans in a more intimate way while moving more of its social media following into its direct marketing programs. To address this, they partnered with the vendor Drop to utilize a conversational giveaway service.

Drop implemented a solution through an Instagram DM campaign that allowed participants to enter a giveaway without leaving the app. This conversational approach re-engaged entrants and collected valuable data on product preferences. The results were highly successful for TALENTLESS, with an 88% click-through rate and 70% of entrants opting into direct marketing programs. Through Drop, the brand gained a new cohort of qualified subscribers and valuable insights for future products and campaigns.

TALENTLESS