Case Study: Merci Handy boosts organic traffic and Instagram engagement with Drop

Merci Handy drives 31% CTR and 8,423 organic entries with Drop

The beauty brand Merci Handy faced the challenge of increasing customer lifetime value and re-engaging its young Instagram audience with personalized experiences. Traditional discount hooks were no longer effective at driving traffic and converting interest into sales, making it difficult to follow up with leads at scale. They partnered with Drop to implement an automated DM strategy.

Drop's solution involved creating an automated, reward-based DM channel for Merci Handy's World Emoji Day campaign. Participants chose a gift by sending a specific emoji via DM, which captured them into an automated flow for a personalized, "abandoned cart" style follow-up. This 100% organic campaign generated 8,423 entries, made Instagram Organic the brand's #1 traffic source for 48 hours, and achieved a 31% click-through rate.

Merci Handy