Case Study: Wasted Paris drives 83% click-through and 7% conversion with Drop

How this youth-led brand did it with an 83% CTR

Wasted Paris partnered with Drop to stand out during the crowded Q4 shopping season. The youth-led brand wanted a fresh way to promote its outlet sale to its niche, digitally native audience and move followers from social media into a storefront experience.

Using Drop, Wasted Paris created a private, password-protected outlet site and drove traffic through Instagram Stories that asked followers to DM for the password. Drop delivered the password in direct messages, creating a short and native customer journey that drove an 83% click-through rate and a 7% conversion rate, well above typical Instagram conversion benchmarks.

Wasted Paris