Case Study: Tealer reduces CPA by 500% with Drop's gamified Instagram DM ads

How a throwback Pokémon fight over Instagram DMs decreased ad acquisition costs by over 500%

Tealer, a Paris-based DTC and brick-and-mortar streetwear brand with a 164K Instagram audience, was seeing its Instagram ad acquisition costs climb to around $60 CPA, especially as iOS14 made retargeting less effective. They turned to Drop and its Instagram Direct Message ad experience to find a more efficient way to reach new customers.

Drop helped Tealer launch gamified Instagram DM ads built around a Pokémon-themed campaign, using a call to action that invited users to start a DM-based game and receive a personalized, time-sensitive discount code at the end. The approach drove 90% net new customers, reduced CPM to $6, and cut CPA from $60 to $11, improving acquisition costs by over 500%.

Tealer