Case Study: The Bradery achieves 19x ROAS and 50% lower CPL with Drop

Decreasing CPL’s by 50% and reaching 19X ROAs with a new Social Commerce channel

Drop helped The Bradery, a youth-led social commerce marketplace built around Instagram pop-ups for premium brands. The Bradery needed a better way to acquire customers and nurture them as rising acquisition costs, weaker paid ad performance after iOS14, and growing demand for a more personalized shopping experience made their existing approach less effective.

Using Drop’s Instagram DM automation and social commerce flow, The Bradery ran engagement-based campaigns that invited users to DM a response, captured leads, collected email addresses, and sent shoppable drop announcements directly in Instagram. The result was 19x return on ad spend, $4,083 in ad spend, and $77,804 in revenue generated, showing that Drop helped The Bradery scale DMs and improve paid ad efficiency.

The Bradery