Case Study: Au Départ grows Instagram engagement and captures luxury leads with Drop

Au Départ - Customer Case Study

Au Départ, a luxury Parisian trunk maker, faced the challenge of building a modern social media presence to match its high-end, white-glove customer experience. The brand found it difficult to promote its unique products and engage potential customers on its new Instagram account. To address this, they turned to the vendor Drop.

Using Drop, Au Départ implemented personalized direct message campaigns to grow its reach and capture leads. This solution helped the brand identify where its biggest fans were located and what interested them most, providing valuable insights for its upcoming store openings. Drop enabled Au Départ to successfully keep the conversation going and kickstart its digital presence in an innovative way.

Au Départ