Ana Luisa - Customer Case Study

Hyper-growth DTC brand Ana Luisa burst on the jewelry scene in 2019 and has made a stronghold for themselves in the digital sphere with 629K audience on Instagram. It takes creativity, not luck, to make it this far, and that's precisely what the brand did for their Ana Luisa by You campaign. Through a series of Instagram stories, the brand launched a co-creation campaign that asked their audience to take part in the design process of their upcoming collection (via IG DM, of course!). Once the collection was live, the brand utilized Drop to re-engage with those who shared their two cents, rewarding them with access to the capsule before it went live.