Case Study: Alvin Ailey American Dance Theater achieves a refreshed digital experience with Use All Five

Joga+1 launches a new website in 2025 with Use All Five

The customer, Alvin Ailey American Dance Theater (AAADT), faced the challenge of modernizing its digital presence to align with a comprehensive new brand identity. The institution needed a website redesign to improve user experience for key actions like ticket purchases and donations, unify its five core departments, and transition to a new technical infrastructure. They partnered with the vendor Use All Five for a full suite of services including strategy, UX design, and development.

Use All Five implemented a strategy and design-focused solution that included complex calendar filtering, an interactive history timeline, and a purpose-built tech stack. The new site was successfully launched to coincide with a major museum exhibit, receiving overwhelmingly positive feedback. The vendor delivered a modern, high-functioning website that elevated the brand and successfully met the ambitious deadline for the client's busy season.

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