Case Study: In The Lab doubles viewership with Uscreen

In The Lab doubles viewership with Uscreen and drives 79% of watch time from apps

In The Lab, a global basketball training and lifestyle brand, faced significant challenges with their previous membership platform, Vimeo. They struggled with backend issues, a lack of essential features like a community tab and dynamic pricing, and poor customer support. This hindered their ability to effectively organize content and build a community-focused membership experience, prompting their search for a new solution. They turned to the vendor, Uscreen, for its online video membership platform.

By migrating to Uscreen, In The Lab gained access to critical features like a dedicated community tab, seamless content organization, and dynamic pricing. The implementation of custom-branded mobile apps was particularly impactful. As a result, Uscreen helped In The Lab nearly double their viewer count in the past year and achieve 79% of their total watch time through their mobile apps, solidifying their position as a leading online basketball community.

In The Lab