Case Study: Yankee Candle achieves 59% longer session times and 46% revenue growth with Usablenet

Yankee Candle - Customer Case Study

Yankee Candle, an American maker and retailer of scented candles and accessories, needed a mobile experience that could showcase its 150 fragrances and constantly changing seasonal offerings while serving two distinct behaviors: fast, repeat purchases and leisurely discovery. The site also had to be flexible for fresh content and promotions and robust enough to make favorites and quick-checkout options easily accessible.

A mobile UX refresh delivered a dynamic, personalized shopping experience by integrating purchase history and account data into product and listing pages, emphasizing strong visuals, customizable list layouts, simplified add-to-cart/checkout flows (including selecting a gift recipient from the PLP) and geolocation-based “find near me” store discovery. Results within two months included a 59% increase in session time, 76% more page views, 11% more pages per session and a 6% longer stay per user; checkout engagement rose 118%, transactions on the checkout page grew 62%, and revenue increased 46%.

Yankee Candle