Case Study: The Body Shop achieves 30% faster mobile load times and 14% more transactions with Usablenet

The Body Shop - Customer Case Study

The Body Shop, a global cosmetics brand, partnered with Usablenet to improve its UK and US mobile sites after noticing steady engagement but slowing conversions. The challenge was to deliver a seamless, familiar mobile shopping journey for both new and returning customers by addressing weak navigation, cluttered product pages, and a cumbersome checkout.

Usablenet implemented a UX refresh—redesigning the homepage with prominent CTAs, adding a global fly-out navigation, introducing a wish list for personalization, simplifying PDPs, and condensing checkout to a single-page flow—while optimizing for speed. The redesign reduced page load time by 30% and drove a 14% increase in Black Friday transactions in 2015, improving conversion and mobile shopping engagement.

The Body Shop