Case Study: Selfridges achieves 400% mobile revenue growth with Usablenet

Selfridge - Customer Case Study

Selfridges, consistently named the Best Department Store in the World, partnered with Usablenet to translate its larger‑than‑life, luxury in‑store experience into a global mobile shopping channel. The core challenge was preserving high‑end design, storytelling and seamless service for affluent customers who expect to shop 24/7 from anywhere.

Usablenet delivered an image‑led, fast‑loading mobile site (launched 2012, refined 2013) that combined commerce and content with simplified checkout, visual navigation and features like “What’s On,” “Our Heritage,” Click & Collect and social sharing. The results were strong: mobile revenue +400%, mobile traffic +240%, mobile conversions up to +500% at peak, AOV rose from 15% to 20% (with a further 21% AOV gain after navigation updates), and sales/visits via mobile grew more than 200% year‑over‑year.

Selfridges