Case Study: Intermix achieves best-in-class mobile user experience and increased customer engagement with Usablenet

Intermix - Customer Case Study

Intermix, a luxury retailer known for an edited selection of coveted designers and a distinctive, style-focused shopping experience, needed its first mobile site to mirror that brand identity while being fast and intuitive. The business challenge was to create a mobile experience that showcased lifestyle imagery, preserved brand consistency, and delivered compelling user engagement.

Usablenet partnered with Intermix to design a sleek, content-rich mobile site featuring an intuitive homepage, streamlined product listing and detail pages, quick checkout, and a lookbook/personal-styling experience. The result is a user-friendly site with fewer page refreshes and faster task completion, increased customer engagement and conversion potential, and recognition including a 2015 Communicator Award.

Intermix