Case Study: Omni Hotels doubles mobile revenue and boosts mobile conversions with Usablenet

Hospitality Leader Enhances a Responsive Mobile Strategy

Omni Hotels & Resorts, a global luxury hospitality brand, redesigned its site responsively to simplify digital management but immediately saw mobile performance problems and a sharp drop in bookings. The responsive approach limited visual storytelling and mobile-focused personalization, and the booking flow remained slow and fragmented across multiple page loads.

Partnering with Usablenet, Omni added adaptive mobile pages that optimized the web layer, separated data from presentation, and delivered a more visual, context-aware experience (including an “At‑Hotel” mode and high‑resolution image gallery). The streamlined, single‑page booking flow and performance improvements drove stronger mobile results: mobile revenue doubled versus the year of the RWD launch, mobile now accounts for nearly 40% of traffic, new visitor conversions rose 25%, and returning visitor conversions nearly doubled.

Omni Hotels