Case Study: Liz Earle achieves 50% conversion growth and 70% more mobile visitors with Usablenet

Best-In-Class UX Drives Growth in Conversion for Beauty Brand

Liz Earle is an award-winning British beauty retailer known for ethically sourced products and a strong focus on customer education. To bring its rich desktop experience (Love Lists, product tutorials and “Get the Look” videos) to mobile without sacrificing speed or performance, Liz Earle partnered with Usablenet to build a next‑generation mobile site that preserved the brand’s personable, customer‑centric functionality.

Usablenet delivered a fast, best‑in‑class UX with features like Quick Buy, dynamic cart indicators, a Love List that syncs across screens, a Google Maps store locator, and U‑Campaign for quick-to-market promotions and content. The mobile redesign drove business results: ~70% more average weekly visitors in six months, a 50% rise in conversion in the first year, sustained e-commerce conversion rates of 3–5%, a fourfold increase in unique online purchases since 2013, and a >40% uplift from U‑Campaign holiday promotions.

Liz Earle