Case Study: a 3D design company improves usability insights with Usability Sciences

a 3D design company improves usability in 1 day with Usability Sciences

The customer, a small-to-midsize business in 3D design, faced a challenge with their 3D modeling software. The experience was not intuitive for its target audience of novice designers, demanding more technical knowledge than anticipated and causing significant user confusion. To understand these friction points, they partnered with Usability Sciences to conduct an express usability study.

Usability Sciences implemented a rapid research plan, conducting a truncated usability study with six target participants over a single day. The solution provided key learnings and insight-driven recommendations, which included improving the discoverability of tools, creating a novice-friendly layout, refining technical terminology for the target audience, and providing educational resources. The vendor delivered these detailed findings and high-level recommendations with a one-day turnaround.

Express Usability Study (smb)