Case Study: United Way of Greater Cincinnati improves donor engagement and community access with US Digital Partners

United Way of Greater Cincinnati launches a 211 resource tool for nine counties with US Digital Partners

The United Way of Greater Cincinnati (UWGC) faced a significant challenge with a confusing and outdated website that failed to serve its diverse community across nine counties. After years of changes and an unsuccessful overarching site from United Way Worldwide, UWGC needed a full website redesign to engage donors, drive action, and connect with the community. They partnered with vendor US Digital Partners for a comprehensive solution involving strategic messaging and a new website.

US Digital Partners implemented a phased strategy to clarify UWGC's message and redesign the site to be intuitive for all users, including donors, volunteers, and those seeking help. The solution blended United Way's global branding with local Cincinnati flair and included the custom development of a 211 Resource tool to connect residents with assistance. The new website made it easier for UWGC to engage donors, attract volunteers, and showcase its impact, ensuring no one in the community is left behind.

United Way of Greater Cincinnati