Case Study: Natorp's grows online sales and expands eCommerce with US Digital Partners

Natorp's grows online sales over 10 years with US Digital Partners

Natorp's, a large nursery and landscape supplier based in Cincinnati, faced the challenge of adapting its century-old business to the digital age. They needed to create an online store that could replicate the complex in-store browsing experience and manage intricate plant inventory for both retail and wholesale customers. They enlisted US Digital Partners to help achieve their eCommerce vision.

US Digital Partners developed a comprehensive digital solution for Natorp's, including a custom web application with detailed plant filtering, eCommerce functionality, and integration with their internal inventory systems. The solution expanded to include local delivery and nationwide box shipping. This digital transformation allowed Natorp's to grow online sales annually, thrive during the COVID-19 pandemic, and eliminate geographic constraints, cementing their status as the region's dominant nursery.

Natorp's