Case Study: Franciscan Missions raises millions for global aid with US Digital Partners

Franciscan Missions drives millions in donations with US Digital Partners

Franciscan Missions, an organization of Franciscan friars dedicated to global missionary work, needed to grow its donor base and fundraising capacity to support its life-saving efforts. They partnered with vendor US Digital Partners to enhance their digital marketing strategy and reach more potential donors.

US Digital Partners implemented a comprehensive digital solution, including a messaging refresh, email marketing, and a pivot in performance marketing from search-based ads to appeal-based Meta campaigns. This strategy successfully communicated the organization's lean, direct impact. The results were significant, with the partnership raising tens of millions of dollars. US Digital Partners' management of a few hundred thousand dollars in ad spend alone generated a 6:1 return on ad spend (ROAS), enabling Franciscan Missions to exponentially increase its global impact.

Franciscan Missions