Case Study: Adena Health improves patient access and search visibility with US Digital Partners

Adena Health improves patient access in 20 weeks with US Digital Partners

US Digital Partners partnered with Adena Health, a large healthcare system serving rural southern Ohio, to address the challenge of organizing and presenting its vast array of complex medical services online. The customer needed a website that could accurately guide over 400,000 regional users to the correct care information, requiring a solution involving messaging, SEO, and website structure.

The solution implemented by US Digital Partners involved mapping user experiences to create intuitive journey paths, which informed a new site navigation and page structure. They also developed consistent messaging and copy for all service lines. As a result, Adena's website achieved top search engine rankings, significantly increasing the health system's reach and its ability to inform both new and existing patients within its region. US Digital Partners continues to support Adena as an ongoing marketing partner.

Adena Health