Case Study: Florida Transportation Builders’ Association achieves actionable evacuation and highway corridor insights with Urban SDK

Florida Transportation Builders’ Association - Customer Case Study

The Florida Transportation Builders’ Association (FTBA) engaged Urban SDK to analyze travel patterns for emergency evacuation and regional interchange flows. FTBA wanted to understand where evacuees went after Hurricane Ian (Sept 25–28, 2022) and how traffic distributes through the I‑75/I‑10 and I‑75/SR‑326 interchanges (June–August, 2020–2022). Urban SDK used its Planning-as-a-Service (PaaS) platform to pull anonymized origin‑destination data and map flows within virtual boundaries to support planning and emergency response decisions.

Using Urban SDK’s PaaS, the analysis showed that 74% of external outbound trip samples from Charlotte, Collier, and Lee Counties during Hurricane Ian went to the top ten destinations (with Sarasota ~16%, Tampa ~13%, Miami ~19%), highlighting heavy reliance on I‑75 corridor links. Interchange studies found that trips through I‑75/I‑10 were concentrated toward Tallahassee/Jacksonville/Tampa‑Orlando (58% of distribution; 47% to I‑75 communities, 42% to I‑10), while I‑75/SR‑326 flows were 69% to I‑75 communities (top 10 = 69%, I‑10 = 9%). Urban SDK’s results delivered clear, measurable insights that FTBA can use to prioritize corridor-focused planning, evacuation routing, and infrastructure investments.

Florida Transportation Builders’ Association