Case Study: Parajet improves parts purchasing and user experience with Urban Media

Parajet boosts sales from 7% market share with Urban Media

Parajet, a leading brand in powered paragliders, had a challenge growing their market share beyond 7% and needed a website that better reflected their premium product while simplifying the customer purchasing process. Urban Media was engaged for website design and hosting to create a key tool for achieving this global growth and improving the experience for potential buyers.

Urban Media implemented a mobile-first website with several key features, including dealer and school locators to attract new paramotorists and a system with blown-out engine diagrams for easy spare parts ordering. This solution directly saved Parajet staff a significant amount of time previously wasted on phone orders and provided the company with better tracking for new customer leads.

Parajet