Case Study: Kelly Executive boosts Google Ads conversions with Urban Media

Kelly Executive boosts conversions from 34 to 113 with Urban Media

Kelly Executive, a provider of chauffeur-driven luxury cars in London, questioned whether their investment in Google Ads was worthwhile due to a high cost per enquiry. They enlisted Urban Media for its Google Ads Management service to address this challenge.

Urban Media corrected the campaign's geographical and age demographic targeting, implemented an automated AI-based bidding strategy, and wrote new ads. This solution dramatically increased conversions while lowering the cost. The number of monthly conversions rose from 34 to 113, and the cost per conversion dropped from over $52 to under £16. The results were so successful that Urban Media was subsequently hired to manage a sister company's account.

Kelly Executive