Case Study: Chiltern Solar reduces CPA and boosts CTR with Urban Media Google Ads management

Chiltern Solar cuts TCPA by 22.6% with Urban Media

Chiltern Solar, a UK-based company specializing in solar panel installation, approached vendor Urban Media to improve their Google Ads account. The challenge was an increasing target cost per acquisition (TCPA) that was hindering their advertising efforts.

Urban Media implemented a solution focused on refining search campaigns with targeted keywords and persuasive ad copy. This strategy reduced irrelevant clicks and optimized the budget. The results included a 2% increase in Click Through Rate (CTR) and a 22.6% reduction in TCPA, significantly improving the efficiency of their advertising spend.

Chiltern Solar