Case Study: Tech in Motion reinvigorates its brand and website with Urban Insight

Tech in Motion revitalizes its brand for 250,000+ members with Urban Insight

Tech in Motion, a North American technology event series with over 250,000 members, faced the challenge of a dated brand and website after pivoting to virtual events during the pandemic. Their online presence no longer reflected their vibrant community or future vision. They engaged the vendor Urban Insight for branding, discovery, and user experience design to address this.

Urban Insight developed a new brand identity and a technology-forward design language to unify the organization's web and social media presence. The solution was designed to excite the community and guide visitors toward events, while also recognizing the diversity of its members. The client's Vice President of Marketing was highly pleased with the creative results, though no specific measurable impacts were detailed in the provided text.

Tech in Motion™