Case Study: Laguna Woods Village achieves a modern, accessible website with Urban Insight

Laguna Woods Village boosts engaged sessions 86% with Urban Insight

Laguna Woods Village, a large active adult community in Southern California, faced significant challenges with its outdated website. The site lacked mobile responsiveness, had poor navigation, and did not meet accessibility standards, creating a frustrating experience for its senior residents and staff. They partnered with Urban Insight for a comprehensive digital strategy, user experience design, and a WordPress development project to modernize their online presence.

Urban Insight implemented a user-centered design and a scalable WordPress platform, focusing on intuitive navigation, WCAG compliance, and integrating disparate systems like a resident portal and events calendar. This solution dramatically improved key metrics: new users increased by 33%, organic search traffic grew by 26%, and overall traffic was up 34%. Most notably, engagement rate rose 38% and engaged sessions soared by 86%, demonstrating the project's success in creating a seamless digital experience.

Laguna Woods Village