Case Study: EAB achieves improved website performance and user experience with Urban Insight

EAB boosts visitors 15% year over year with Urban Insight

EAB, a consulting firm serving education institutions, faced significant challenges with a rigid and performance-impairing content management system for its B2B website. The architecture led to inconsistency and complexity for content creators. Urban Insight was brought in midstream to rescue the project, taking over from a previous agency to oversee a complex content migration and reimagine the design.

Urban Insight implemented a structured project management approach, performed a comprehensive data migration, and refined the user experience and design. This solution modernized the content management system, resulting in a 15% year-over-year increase in visitors for EAB. Post-launch, Urban Insight has continued to provide support and strategic guidance to ensure long-term success.

EAB