Case Study: Denver Zoo Conservation Alliance boosts site engagement with Urban Insight

Denver Zoo Conservation Alliance boosts site engagement 83% with Urban Insight

The Denver Zoo Conservation Alliance faced the challenge of an outdated, difficult-to-manage website that created a disjointed user experience, particularly for ticketing and membership. Urban Insight was brought in to redesign the site and integrate it with the Tessitura e-commerce platform to create a seamless journey for visitors and donors.

Urban Insight designed and developed a new custom website with a modern CMS, extending the zoo's new branding into the digital space. The solution provided a seamless, user-friendly experience with an optimized Tessitura checkout. This redesign by Urban Insight resulted in an 83% increase in site engagement and a 23% increase in organic search traffic.

Denver Zoo Conservation Alliance